20 Terms Every Business Student Should Know
Business terms and acronyms can be daunting for new students. Familiarise yourself with 20 key terms, including market, target market, brand awareness, entrepreneurship, marketing, USP, balance sheet, forecast, consumer law, procurement, B2B/B2C, asset, depreciation, audit, ROI, PED, and KPI.
Must-Reads for Business Students: Inspiring Books
Recommended books for our business summer courses: "Business Adventures," "The Innovator’s Dilemma," "The Intelligent Investor," "Shoe Dog," "Elon Musk," and "The Outsiders." Learn from history, innovation, investing, Nike's story, Elon Musk's journey, and CEO strategies. Boost your business acumen.