Marketing and Media
The Marketing and Media summer school at Oxford Summer Courses, hosted at Oxford colleges, is designed for 16-17-year-old students and is priced from £6,495. The first course begins on 29 June 2025, with limited places available across June, July, and August. Each course has only 8 places available, and they are filling up quickly. Many students have already secured their place—apply now to avoid missing out.
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Learning
Outline
Marketing and Media Oxford summer school at Oxford Summer Courses for ages 16-17 years. Study Marketing and Media with Oxford Summer Courses. Study Marketing and Media with us. You’ll have the chance to learn about social media channels, maintain popularity, how products and services are marketed, and what it takes to create a viral marketing campaign that people still talk about years down the line. Take the first step to understanding tomorrow’s digital landscape today. Eat, sleep, tweet, repeat. Fine-tune your marketing skills for an Insta-worthy career! Learn about future apps and trends and collaborate with peers from all over the world for a diverse digital skillset that’ll translate to a wide range of creative media careers. Set and reflect on ambitious goals with our support, engage in tutorial Q&A sessions, participate in an academic skills masterclass for critical thinking development, explore future career pathways through expert speakers, attend a university fair to meet representatives from various universities, and have the chance to visit different Oxford colleges for a comprehensive Oxford summer school experience.
Teaching methodology
Learn the Oxford way with tutorial-style teaching. Your expert tutor will foster self-directed learning and critical thinking through interactive seminars in small groups (no bigger than 8). During your course, you will complete two pieces of independent work (essays or problem sheets), which your tutor will then evaluate in either a 1:1 or 2:1 tutorial. Tutorials will provide you with the opportunity to discuss your work and feedback with your tutor and learn new perspectives from your classmates. On completion of the course, you'll receive a certificate and letter of recommendation from your tutor.
Frequently Asked Questions
To be eligible, applicants should:
- Be between 16-17 years old.
- Have a sufficient understanding of English to participate in academic discussions and coursework.
- Have a keen interest in exploring their chosen subject(s).
If you meet these requirements, we’d love to see your application!
Applying is easy! Follow these steps:
- Choose a Course: Select your subject, location, dates, and accommodation. You can add additional courses if you wish.
- Provide Student Info: Fill in your name, contact details, and a short personal statement about why you'd be a great fit.
- Enter School Info: Provide the name and address of your most recent school.
- Review & Submit: Double-check your details and submit your application.
After submission, our admissions team will review your application, and you’ll hear back within 2-3 days. Apply now!
After paying your deposit to secure your place, our admissions team will help you set up a bespoke payment plan. You can choose from options like monthly or bimonthly payments, and we will provide a detailed invoice outlining your instalment schedule. Learn more about payment plans.
Note: There are no additional fees for setting up a payment plan, and your place is secure once the deposit is paid.
Yes, you can book more than one course! During the application process, you will have the option to add additional courses either before or after your main course. The total price, including any additional courses, will be displayed before you proceed.
The course is typically structured over two weeks, with each week focusing on different aspects of marketing and media.
Week 1: Introduction to Marketing and Media (Example)
- The relationship between marketing and media.
- Fundamental marketing concepts and business orientation.
- Introduction to social media and its role in modern marketing.
Week 2: Marketing Strategies and Crisis Management (Example)
- Segmentation, targeting, and positioning.
- Promotion campaigns: Online and offline.
- Crisis management and how businesses handle marketing challenges.
Note: This is an example structure. The actual content may vary based on the tutor’s expertise and student preferences. Students will have the opportunity to discuss their learning goals with admissions to tailor the course.
By the end of the course, students may:
- Develop an understanding of how marketing strategies are crafted.
- Learn how traditional marketing tools combine with modern social media platforms.
- Analyse marketing campaigns and their effectiveness in different business contexts.
- Gain insights into crisis management and strategic responses to marketing challenges.
Note: Learning objectives may vary based on student interests, which will be discussed during the admissions process.
Students are encouraged to do pre-course preparation to maximise their learning. Suggested resources include:
- Read the first 5 pages of The Marketing Book by M. Baker and S. Hart.
- Watch the Airbnb advertisement and write a paragraph on what you liked or didn’t like and the central message of the ad: Airbnb Ad.
Note: These are example resources. Specific materials may vary depending on tutor and student preferences. Students will be informed of the required materials in advance to allow enough time to prepare.
This course provides an excellent foundation for further studies in marketing, media, or business. You will develop critical skills in marketing strategy, media analysis, and crisis management—essential for careers in advertising, media, and marketing strategy.
Note: Career exploration opportunities may vary based on the session and guest speaker availability.
You are not required to have prior knowledge of marketing or media, but you are expected to:
- Actively participate in seminars and tutorials.
- Complete independent research and assignments.
- Engage in discussions on marketing strategies, media platforms, and case studies.
The course is designed to provide both theoretical knowledge and practical skills in marketing and media.
Note: The level of participation and engagement can be adapted to suit individual needs and preferences.
At Oxford Summer Courses, the safeguarding and wellbeing of our students aged 16-17 is our highest priority. All staff are fully trained in safeguarding policies and procedures, including enhanced DBS checks. We provide a safe and supportive environment with 24/7 on-site security, supervision when necessary, and curfews to ensure a secure atmosphere. Our policies are designed to offer age-appropriate care, balancing independence with safety.
Since spaces are limited, once a course is full, we are unable to accept additional students. We recommend applying early to avoid disappointment.
We recommend applying as soon as possible. Spaces are in high demand, and many courses fill up well in advance. The earlier you apply, the better your chance of securing your preferred course dates and accommodation type.
Each course has a limited number of spaces available across multiple accommodation options—Plus, Superior, and Premier. With two-week courses running from 29 June to 30 August 2025, we recommend securing your spot early as spaces fill up quickly.
Courses begin on 29 June 2025, with two-week courses running until 30 August 2025. Spaces are already filling up fast, so apply now to avoid missing out.
The Oxford Summer Courses experience
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Get ready to explore the exciting world of marketing and media. On our Marketing and Media course for ages 16–17, you’ll delve into the strategies and techniques used by brands and media organisations to communicate with their audiences. From social media marketing and advertising to public relations and digital content creation, you’ll learn how to build effective campaigns and understand the role of media in shaping public perception. With no fixed curriculum, you’re encouraged to share your interests when you apply, and our expert tutors will tailor the course content to reflect those areas wherever possible.
Learn the Oxford way with tutorial-style teaching. Your expert tutor will guide you through interactive seminars in small groups (no bigger than 8), where you’ll engage in discussions, case studies, and collaborative projects. You’ll complete two pieces of independent work (essays or project-based tasks), which your tutor will evaluate in either a 1:1 or 2:1 tutorial. These tutorials provide an opportunity for in-depth feedback and critical discussion of your work, enhancing your understanding of marketing and media.
Beyond the classroom, enjoy a rich summer programme — including social events, excursions to Oxford’s cultural landmarks, and a final graduation ceremony with a celebratory bop. It’s a summer full of creative exploration, personal growth, and exciting new experiences.
The British Museum, located in the heart of London, is one of the world's most renowned museums, housing a vast and diverse collection of over 8 million historical artefacts from all corners of the globe. Founded in 1753, the museum covers over 2 million years of human history, from ancient civilisations to modern times.
Visiting Warwick Castle is an opportunity to explore the rich history of this magnificent medieval fortress. It dates back to the 11th century and has played a significant role in English history. Students can explore the castle's impressive collection of buildings and exhibitions, as well as witness jousting tournaments, falconry displays, and other live shows.
The Tower of London is a historic castle and fortress that has served as a royal palace, prison, and even a zoo over the centuries. Visitors can explore its impressive collection of buildings and exhibitions, including the iconic White Tower, the Crown Jewels, and the medieval palace. They can also learn about the infamous prisoners who were held in the tower over the centuries, including Anne Boleyn and Guy Fawkes.
Visiting Westminster in London is a must-see for anyone interested in the city's rich history and iconic landmarks. This historic district is located in the heart of London and boasts several of the city's most famous attractions, including the Houses of Parliament, Westminster Abbey, and Buckingham Palace.
Visiting Bath is a must-see attraction, as it is home to some of the best-preserved Roman architecture in the world and the ancient Roman Baths. Visitors can also explore Georgian architecture, such as the Royal Crescent and the Jane Austen Centre, which celebrates the life of the famous author.
Blenheim Palace is an impressive example of baroque architecture in Britain, home to Sir Winston Churchill. Visitors can explore the state rooms, stroll through the gardens, and try their hand at the challenging maze. It also houses a butterfly house, model village, and miniature train, providing entertainment for all ages.
The Ashmolean Museum in Oxford, is one of the world's oldest and most prestigious museums, founded in 1683. Its collection of over 1 million objects spans from ancient Egypt to contemporary art, including archaeological treasures, fine art, and rare manuscripts, making it a must-see destination for art, history, and culture enthusiasts.
Oxford is a world-renowned university city with stunning architecture, idyllic cobblestone streets, and rich history. It is home to some of the most iconic university buildings in the world, such as the Bodleian Library and Christ Church College, which inspired the Hogwarts dining hall in the Harry Potter movies. Visiting Oxford is like taking a step back in time and discovering the quintessential beauty of England.
Visiting Portsmouth offers an opportunity to explore the rich maritime history of the UK. The city has played a significant role in the country's naval history, and students can learn about this at the historic dockyard, which is home to several iconic ships. They can also explore the Mary Rose Museum, which houses the remains of Henry VIII's flagship, and the National Museum of the Royal Navy.
Discover the wonders of Bristol, one of the UK's coolest cities, as you explore its many attractions. Step aboard Brunel's engineering marvel, the SS Great Britain, and delve into its fascinating history. Get hands-on with science at We The Curious, gaze in wonder at the Planetarium, and uncover even more of Bristol's secrets as you explore this vibrant and eclectic city.
Typical outings
Reviews
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We understand how important it is for students to feel confident, independent, and inspired — and our summer school experience in Oxford is designed with that in mind.
While you study Marketing and Media this summer as part of our 16–17s programme, you’ll stay at one of the Oxford colleges where we host our courses. With shared living spaces, on-course staff available for support, and a warm, welcoming environment, it’s the perfect setting to experience student life in one of the world’s most prestigious academic cities.
Whether you’re brainstorming marketing ideas or exploring the historic city of Oxford with new friends, it’s all part of the experience.
For students attending the Oxford 16-17 course, accommodation is based on the selected tier. In the Classic Tier, students will stay in a single or twin room, with final room assignment confirmed by us at a later date. In the Plus Tier, students can select their preferred single or twin room. The Superior Tier guarantees an ensuite room for added comfort. For the Premier Tier, our concierge service will help select the best available accommodation based on the student’s preferences.
Meals are provided on a half-board basis, including breakfast and dinner. Meals are served at the accommodation or at local restaurants, offering a variety of dining options.
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Timetable
Dates & Prices
- Teaching: Academic tuition.
- Meals: Full board includes breakfast, lunch, and dinner from Sunday to Thursday. Friday includes breakfast only, and Saturday no meals are provided.
- Accommodation: Housing in Resa Vallehermoso.
- Extracurricular Activities & Excursions: Included activities and excursions are available every afternoon, evening, and throughout the weekend.
- Transportation: Transportation for included activities.
- Use of Athletic and Recreation Facilities: Access to athletic and recreation facilities during the program.
- Safety & Supervision: Safety and supervision are provided for students throughout the course.
- Teaching: All interactive classes (15 students or less).
- Meals: Full-board (breakfast, lunch, and dinner provided).
- Accommodation: Standard (shared room).
- Trips & Activities: All-day trips and activities included.
- Airport Transfer: Included.
- Insurance: Travel and medical insurance included.
- Merch: Backpack, notepad, and water bottle.
- Certificate: Paper certificate awarded at the graduation ceremony.
- Customer Service: Standard.
- Friends & Family Discount: Not included.
- Teaching: All interactive classes (15 students or less).
- Meals: Full-board (breakfast, lunch, and dinner provided).
- Accommodation: Standard (shared room).
- Trips & Activities: All-day trips and activities included.
- Airport Transfer: Included.
- Insurance: Travel and medical insurance included.
- Merch: Backpack, notepad, and water bottle.
- Certificate: Paper certificate awarded at the graduation ceremony.
- Customer Service: Standard.
- Friends & Family Discount: Not included.
- Teaching: 13-24: Tutorials (1-2 students per tutor), seminars, and workshops.
- Meals: Ages 13-15 are Full-board (breakfast, lunch, and dinner included), and ages 16-24 are Half-board (breakfast and dinner included). Meals are served at the accommodation or local restaurants.
- Accommodation: Single or twin room (confirmed by us at a later date).
- Certificate: Digital.
- Customer Service: Standard.
- Merch: Notepad, pen.
- Airport Transfer: Not included.
- Insurance: Not included.
- Flexibility: Not included.
- Future Coaching Session: Not included.
- Friends & Family Discount: Not included.
- Teaching: All teaching, including small group seminars (8 students or less) and interactive workshops.
- Meals: Ages 13-15 are Full-board (breakfast, lunch, and dinner included), and ages 16-24 are Half-board (breakfast and dinner included). Meals are served at the accommodation or local restaurants.
- Accommodation: Concierge helps select the best available option.
- Certificate: Framed, signed (wet signature).
- Customer Service: Enhanced (OxSC concierge).
- Merch: Bottle, notepad, pen, backpack (premium merch).
- Airport Transfer: Included (Heathrow Airport only. No time restrictions.).
- Insurance: Platinum coverage (top-level protection on cancellation, medical, baggage).
- Flexibility: One-year free deferral.
- Future Coaching Session: Included (1 session).
- Friends & Family Discount: Discounted stay/meals for family in top Oxford/Cambridge hotels while on course.
- Teaching: All teaching, including small group seminars (8 students or less) and interactive workshops.
- Meals: Ages 13-15 are Full-board (breakfast, lunch, and dinner included), and ages 16-24 are Half-board (breakfast and dinner included). Meals are served at the accommodation or local restaurants.
- Accommodation: Guaranteed ensuite room.
- Certificate: Paper.
- Customer Service: Standard.
- Merch: Bottle, notepad, pen (enhanced merch).
- Airport Transfer: Included (Heathrow Airport only, available for flights arriving/departing between 8:00 AM and 3:00 PM. T&Cs apply.).
- Insurance: Enhanced coverage (higher limits on cancellation, medical, baggage).
- Flexibility: One-year free deferral.
- Future Coaching Session: Not included.
- Friends & Family Discount: Discounted stay/meals for family in top Oxford/Cambridge hotels while on course.
- Teaching: All teaching, including small group seminars (8 students or less) and interactive workshops.
- Meals: Ages 13-15 are Full-board (breakfast, lunch, and dinner included), and ages 16-24 are Half-board (breakfast and dinner included). Meals are served at the accommodation or local restaurants.
- Accommodation: Select your preferred single or twin room.
- Certificate: Paper.
- Customer Service: Standard.
- Merch: Notepad, pen.
- Airport Transfer: Included (Heathrow Airport only, available for flights arriving/departing between 8:00 AM and 3:00 PM. T&Cs apply.).
- Insurance: Standard coverage (cancellation, medical, baggage).
- Flexibility: Not included.
- Future Coaching Session: Not included.
- Friends & Family Discounts: Not included.
